About Us

Expert advice and the best products to easily reach your health goals

Family owned and operated since 1976!

The Rea family has been in the business of supplying high-quality health products since the mid-1970’s to their customers in the Roanoke Valley.

The original store, Roanoke Valley Health Foods, operated on Brambleton Avenue. Later they renamed it Nature’s Outlet, and within 10 years, the Rea’s had expanded their family business to other locations in the Roanoke Valley and beyond.

Dennis and Cheryl Rea started Nature’s Outlet, but now their sons, Charlie and Rob, co-own and operate the family business. Both sons grew up helping out at their parents’ stores, and are passionate about continuing the family business by expanding into nearby markets.

Our Staff

We are passionate about helping our customer.

Nature’s Outlet is a family-owned business and the most dynamic natural products retailer in the region. We view our staff as a close-knit family and the key to our business success. We base our business on relationships–with our employees, our customers and our suppliers.

Our Mission and Philosophy

How can we help you be successful in your health goals?

Our mission is to bring our knowledge, passion and experience in the natural products industry to you when you walk through our doors so you can make the best decision for your health and well-being from an informed perspective.

There is no magic, one-size-fits-all pill for sound health, but we try and help you put the pieces of YOUR puzzle together for a healthier and more enjoyable life.

We listen…we engage…and we learn from you! You are our primary focus when you walk into one of our stores!

5 Great Reasons to Join Our Wellness Club:

Have You Signed Up For Our Free Email Wellness Club?


1. Learn when your favorite products are on sale and about even bigger store-wide promotions

2. Receive exclusive bonus coupons on your favorite products

3. Read expert takes on the latest health topics

4. Learn when you can try products before you buy them with our ongoing free in-store demos

5. Keep up with our free customer education events and TV schedule

Bonus: It's all Free!