About Us

Family owned and operated since 1976!

Navigating the natural health industry has been a way of life for over 40 years!.

The Rea family has been in the business of supplying high-quality health products since the mid-1970’s to their customers in the Roanoke Valley.

The original store, Roanoke Valley Health Foods, operated on Brambleton Avenue. Later they renamed it Nature’s Outlet, and within 10 years, the Rea’s had expanded their family business to other locations in the Roanoke Valley and beyond.

Dennis and Cheryl Rea started Nature’s Outlet, but now their sons, Charlie and Rob, co-own and operate the family business. Both sons grew up helping out at their parents’ stores, and are passionate about continuing the family business by expanding into nearby markets.

Our Staff

We are passionate about helping our customer.

What we do here at Nature’s Outlet matter to us, and to the community that we serve. We are a family-owned business and the most dynamic nature products retailer in the region. We view our staff as a close-knit family and the key to our business success. We base our business on relationships–with our employees, our customers and our suppliers.

Our Mission and Philosophy

How can we help you be successful in your health goals?

Our mission is to bring our knowledge, passion and experience in the natural products industry to you when you walk through our doors so you can make the best decision for your health and well-being from an informed perspective.

There is no magic, one-size-fits-all pill for sound health, but we try and help you put the pieces of YOUR puzzle together for a healthier and more enjoyable life.

We listen…we engage…and we learn from you! You are our primary focus when you walk into one of our stores!

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